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hello lovely brides-to-be, wedding vendors & venues

My name is Kate Branch, Chief Marketing Officer at Emerald City Hotels, home to our crown jewel: The Albert Mosman. Since opening in February 2020—right as the world shifted—The Albert has become Mosman’s preferred location for bridal preparations, blending timeless elegance with modern hospitality.


As a former wedding and portrait photographer married in Mosman in 2010, I’ve always been drawn to this suburb’s romance. After starting a family, I moved into social media and marketing strategy, blending creativity with commercial outcomes.


Why Mosman? The Data Speaks

Couples today want more than a venue—they want a full Sydney wedding experience. Mosman offers harbour views, heritage architecture, bushland, boutique accommodation, and CBD convenience.


  • Average NSW wedding spend: $37,108 in 2023 and $38,566 in 2024 (Easy Weddings).
     
  • Weddings in Mosman: 739 in 2023 and 672 in 2024 (ABS).
     
  • Estimated local spend:
     
    • $27.4M in 2023
       
    • $25.9M in 2024
       

These figures are conservative—some couples elope, while others create multi-day celebrations that far exceed the average.


Mosman Bride: Where Elegance Meets Eternity

Through Mosman Bride, I produce content that showcases Mosman as a destination-style wedding location—without the travel stress. It’s about seamless experiences, elevated visuals, and celebrating the beauty of our local area. In 2024, we launched the Mosman Bride Gala at The Albert, uniting venues, creatives, and vendors for an evening of collaboration. The momentum is already shaping the local industry.


Celebrating Diversity

Modern weddings reflect an inclusive Australia:

  • 45% of couples include one or both partners born overseas (McCrindle).
     
  • 1,735 same-sex marriages were registered in 2023 (ABS).
     

At The Albert Mosman, we proudly welcome all couples and honour traditions old and new.


Our Strategy: Awareness Through Collaboration

Through styled shoots, social storytelling, and media outreach (including Vogue Australia ), we position Mosman as Sydney’s most desirable wedding destination.


Collaborate, don’t compete. Let’s grow Mosman—together.

Warm regards,
 

Kate Branch
Chief Marketing Officer, Emerald City Hotels
Founder, Mosman Bride
@kate.branch

<img src="katebranch.jpg">

Kate Branch

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