hello lovely brides-to-be, wedding vendors & venues

---

I’m Kate Branch, Chief Marketing Officer at Emerald City Hotels, home to our crown jewel: The Albert Mosman. Since opening in February 2020—right as the world was shifting—The Albert has grown into Mosman’s go-to destination for bridal preparations, where timeless elegance meets modern hospitality.

As a former wedding and portrait photographer who married in Mosman in 2010, I’ve always been drawn to the romance of this area. After starting a family, I transitioned into social media and marketing strategy, blending creativity with commercial results.

Why Mosman? The Data Tells the Story

Today’s couples are looking for more than just a venue—they want a full wedding experience. Mosman delivers on all fronts: breathtaking harbour views, heritage architecture, lush bushland, boutique accommodation, and the convenience of being just minutes from Sydney’s CBD.

According to Easy Weddings, the average wedding spend in NSW was $37,108 in 2023, rising to $38,566 in 2024. Meanwhile, the Australian Bureau of Statistics recorded 739 weddings in Mosman in 2023 and 672 in 2024.

When we multiply the average spend by the number of weddings, Mosman likely saw:

• Over $27.4 million in 2023*
• Over $25.9 million in 2024*

* Estimated Local Wedding Spend:
As more couples choose to host their ceremony, reception, and accommodation in one area for a destination-style experience, these figures remain a conservative estimate. Some couples elope and spend modestly, while others create three-day celebrations for themselves and their guests, far exceeding the average.

Where Elegance Meets Eternity

Through my platform, Mosman Bride, I create aspirational and strategic content that showcases how Mosman offers the charm of a destination wedding without the stress of travel. It’s not just about stunning visuals—it’s about creating an experience that feels seamless, elevated, and grounded in local beauty.

In 2024, we launched the annual Mosman Bride Soirée at The Albert, bringing together local vendors, venues, and creatives for an evening of networking and celebration. The ripple effects of this collaborative energy are already being felt.

Celebrating Cultural Diversity and Inclusion

Modern weddings reflect the richness of our community. In 2023, 45% of Australian couples included one or both partners born overseas, contributing to meaningful, culturally significant ceremonies (McCrindle). The same year, 1,735 same-sex marriages were registered in Australia, a beautiful reminder that love belongs to everyone (ABS).

At The Albert, we’re proud to celebrate all couples and gender combinations, embracing traditions both old and new.

Vision 2030: 1,000 Weddings Per Year

In 2025, we estimate there will be approximately 632 weddings in Mosman. With just 10% growth year on year, Mosman could host around 1,018 weddings annually by 2030. That represents more than $39 million in wedding-related revenue for the area every single year—just based on today’s averages.

We’re not just bouncing back from the post-COVID peak of 2023. We’re building toward sustainable growth that benefits the entire region.

Why We All Win: Brides + Vendors

For Brides and Couples:

• Simplified Planning: Aligned vendors mean fewer decisions and less stress.
• All-in-One Experience: Ceremony, photos, reception, and accommodation—all in one suburb.
• Visual Cohesion: Vendors that collaborate create a seamless, elegant event.
• Trusted Network: Booking within a connected community builds confidence.

For Vendors and Venues:

• Shared Exposure: Collective marketing brings more attention to everyone.
• Clear Messaging: Positioning Mosman as a wedding destination helps attract high-spend couples.
• Bigger Bookings: Destination-feel weddings encourage larger budgets and bundled services.
• Ongoing Visibility: Cross-promotion keeps your work in circulation well beyond the wedding day.

Our Collective Strategy, Raise Awareness Together
Through styled shoots, social media, and media outreach, we position Mosman as Sydney’s most desirable wedding destination.

Collaborate, Don’t Compete

Let’s Grow Mosman—Together

Warm regards,

Kate Branch
Chief Marketing Officer, Emerald City Hotels
Founder, Mosman Bride
@kate.branch